content marketing strategy | Narrato https://narrato.io/blog Blog Thu, 18 Jul 2024 03:38:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://narrato.io/blog/wp-content/uploads/2019/05/favicon.png content marketing strategy | Narrato https://narrato.io/blog 32 32 Slack Content Marketing Case Study: How Slack Uses Content Marketing to Grow its User Base https://narrato.io/blog/slack-content-marketing-case-study-how-slack-uses-content-marketing-to-grow-its-user-base/ Wed, 20 Sep 2023 19:13:00 +0000 https://narrato.io/blog/?p=11515 Few stories resonate as powerfully as Slack’s meteoric rise to success. Within a mere 24 hours of its launch in 2013, it attracted 8,000 users. A fortnight later, this number..

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]]> Pearler Content Marketing Case Study https://narrato.io/blog/pearler-content-marketing-case-study/ Fri, 05 May 2023 19:21:00 +0000 https://narrato.io/blog/?p=11540 Content marketing is more than just about lead generation and driving traffic to your website. For most consumer-centric, responsible brands, content is also a way of educating and empowering their..

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]]> What Is Content Marketing? How to Use Content Marketing to Fuel Demand Generation? https://narrato.io/blog/what-is-content-marketing-how-to-use-content-marketing-to-fuel-demand-generation/ Thu, 06 Apr 2023 19:38:00 +0000 https://narrato.io/blog/?p=11669 Let’s talk about demand generation. Generating demand for products/services has always been an important part of marketing and sales. However, the actual process of demand generation has changed significantly over the years...

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]]> How to Develop An Effective Content Distribution Strategy? https://narrato.io/blog/how-to-develop-an-effective-content-distribution-strategy/ Mon, 03 Apr 2023 05:26:34 +0000 https://narrato.io/blog/?p=11175 Great content can drive terrific results for your business. But for that to happen, your content needs to find its audience. While search engine optimization helps the audience find your..

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]]> Content Marketing Case Study: How Rocketlane Leveraged Content to Fuel Lead Generation https://narrato.io/blog/rocketlane-content-marketing-strategy-case-study/ Mon, 27 Feb 2023 11:51:18 +0000 https://narrato.io/blog/?p=10976 Content is at the front and center of marketing today, and some companies truly understand its potential in brand-building and business growth. Rocketlane is one such company that has established..

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]]> Content Marketing Metrics 101: How to Succeed at Tracking Success https://narrato.io/blog/content-marketing-metrics-101-how-to-succeed-at-tracking-success/ Tue, 10 Jan 2023 14:37:04 +0000 https://narrato.io/blog/?p=10526 Without a doubt, marketing has changed from its traditional characteristics of radio ads, billboards, and flyers targeting the end user with a product or service to more creative methods, including..

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]]> Content Marketing Case Study: Marketo’s Winning Content Marketing Strategy https://narrato.io/blog/content-marketing-case-study-marketos-winning-content-marketing-strategy/ Fri, 06 Jan 2023 12:17:48 +0000 https://narrato.io/blog/?p=10484 For SaaS companies, content marketing provides a way to fill the sales funnel with qualified leads. Of course, the primary purpose is always to communicate valuable and important information to..

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]]> How to Create Product-Led Content for TOFU, MOFU, and BOFU Stages? https://narrato.io/blog/how-to-create-product-led-content-for-tofu-mofu-and-bofu-stages/ Wed, 28 Dec 2022 11:13:40 +0000 https://narrato.io/blog/?p=10384 Most SaaS marketers would agree that content is the main driver of growth. But how you create this content is just as important. You might be publishing quality blogs for..

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]]> Content Marketing Case Study: Monday.com Content Marketing Strategy – Data-Driven & Diverse https://narrato.io/blog/monday-com-content-marketing-strategy-case-study/ Wed, 23 Nov 2022 07:31:54 +0000 https://narrato.io/blog/?p=10141 Certain SaaS platforms are synonymous with powerful work management capabilities, and one such name is Monday.com. This project management software launched in 2014 has grown immensely from the time of..

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]]> Top 15 Content Marketing Trends for 2023 https://narrato.io/blog/top-15-content-marketing-trends-for-2023/ Tue, 08 Nov 2022 12:26:29 +0000 https://narrato.io/blog/?p=9901 As the year rolls over, we as content marketers are yet again faced with the same questions related to content marketing trends in 2023. What digital marketing trends are going..

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